After many years in fashion trying to fight against silly rythms and disrespectful processes, Flore Mouren wishes to give handmade embroideries, soulful couture and poetic savoir-faire their rightful place by founding Maison Flore.
❤ DISCOVER OUR GREEN COUTURE ❤
UPCYCLING ANTIQUE TREASURES
Maison Flore sublimates antique treasures made of handmade monograms, delicate laces and refined embroideries. These outstanding materials, symbolizing high-craft(wo)manship, high-longevity, high-quality and high-sustainability today left in oblivion, were made to last and be passed on to the next generation. We wish to bring back to life this poetic family tradition and celebrate upcycling with an extra soul.
ONE OF A KIND PIECES, UNIQUE STORIES
Each Maison Flore piece is absolutely unique. From limited editions to one-of-a-kind items, every treasure is signed and numbered by hand in our parisian atelier-boutique. Each upcycled antique bedsheet, linen, collar or embroidered treasure has its very own story we wish to collect and share : materials origin, previous owner name or manufacturing steps, every secret behind our treasures is secretly hidden in a unique woven QR code label.
EVERLASTING HAND EMBROIDERIES
The Maison Flore signature : A marriage of antique and present embroideries to create future treasures to keep close and look after. From an embroidered detail on labels to all-over hand-embroidered designs, Flore celebrates and carries on her grand-mothers savoir-faire by sublimating existing antique embroideries while leaving a thread mark on each item.
Maison Flore has a holistic approach regarding sustainability. From bringing back to life left behind antique treasures by cleaning, restoring, dyeing and mending them, to virtuous conception processes as artisanal cutting out optimizing pattern sewing placement between holes and stains, in-house multi-size pattern creation avoiding any surstock, or recycling each fabric scrap to match a zero waste project, each step is made in France with care and passion.
In addition of our sustainable savoir-faire, our green couture is based on upcycling natural fabrics only. Our antique treasures are highly sustainable, sensitive and solid linen, cotton or metis (coton/linen mix). We creatively combine them with 100% natural and certified high quality deadstock fabrics, like Gots certified organic cotton, organic wool or silk, coming from local and historical houses. Cherry on the cake, our sewing thread is 100% Gots certified organic cotton.
MADE TO ORDER & PERSONALISATION
Maison Flore offers a subtile mix of made to order and unique pieces, just like Flore's grand-mothers used to work. With on demand items and custom made options, online or directly in shop, like crafting a Maison Flore treasure from your very own Trousseau bedsheet, Flore takes up the torch of her antique common-sense maternal "Maison de Broderie".
LOCAL MANUFACTURE & COUTURE
Maison Flore is 100% Made in France : From Gots certified natural dyeing, refined buttons fabrication or handmade embroideries, all our manufacturing steps are based on local and ethical processes. Each item is finally crafted in Paris with care by Flore and her local seamstresses. Yes, it's french couture baby !
TIMELESS ELEVATED TROUSSEAU
Maison Flore crafts timeless and slow conceived items : No more collection, no more season, only eternal creations and lines ! An everlasting poetry-to-wear with an extra soul, intended to be collected, cherished and passed on through generations, exactly as antique trousseaux were passed on from mother to daughter.