🖤 ONE OF A KIND 🖤
Each Maison Flore piece is 100% Made in France.
This treasure has been crafted from A to Z in Paris with care by Flore and her local seamstresses in our atelier-boutique located in the Marais district.
Yes, it's french couture baby !
Cherry on the cake, all our treasures are manufacted with 100% Gots certified organic cotton weing thread.
We chose to use a solid and biodegradable natural fibre to sew our pieces in order to make as sustainable and planet friendly as possible.
The fibre is fully traceable, coming from Egypt and then spun and dyed in The Netherlands by a company founded in 1970, still remaining family owned ! They manufacture all their threads in Europe and care about the safety of their employees and the environment.
Maison Flore is all about celebrating heritage, roots and Trousseau !
It all started with Marie, Flore's great grand-mother, who was a Trousseau embroiderer in Marseille. In 1901, at the age of 19, she launched her modest "Maison de Broderie" for the inhabitants of her district. She then passed on her know-how to her daughter Berthe, who did the same with her daughter Josiane.
From the old French word "trousser" which meant "to pack", the Trousseau was intended to accompany women in their new life as a young bride. Made up of sustainable and solid bedsheets, household, body linens and many other pieces, all these treasures were collected and hand-embroidered, by women and for women.
Fascinated by this precious family heritage her mother took care to pass on to her, Flore has long dreamed of bringing back to life these outstanding materials and launched Maison Flore to carry on her maternal story.
Iron with soft iron
J'ai deux amours : craftsmanship and entrepreneurship, that have been passed on to me. Coming from a maternal line of trousseau embroiderers who launched their own "Maison de Broderie", and from a paternal line of entrepreneurs who founded the renowned Chocolaterie Mouren in Marseille operating until the 1950s, I spent afternoons contemplating the family archives and the work of my grandmothers, which nourished deep inside me the desire to take up the torch of these beautiful houses, in my own way.
After studying fashion design and art history, and 13 years spent building a first brand that already carried the values I hold dear, I chose to reconnect with my roots and give even more meaning to my passions by launching Maison Flore in September 2020, happier than ever at the idea of taking up the family traditions in my own way, while combining transmission and upcycling.
I hope you will enjoy discovering my story, my legacy. "
❤ DISCOVER MY FAMILY STORY ❤