FOUNDER & DESIGNER
J'ai deux amours : craftsmanship and entrepreneurship, that have been passed on to me. Coming from a maternal line of trousseau embroiderers who launched their own "Maison de Broderie", and from a paternal line of entrepreneurs who founded the renowned Chocolaterie Mouren in Marseille operating until the 1950s, I spent afternoons contemplating the family archives and the work of my grandmothers, which nourished deep inside me the desire to take up the torch of these beautiful houses, in my own way.
After studying fashion design and art history, and 13 years spent building a first brand that already carried the values I hold dear, I chose to reconnect with my roots and give even more meaning to my passions by launching Maison Flore in September 2020, happier than ever at the idea of taking up the family traditions in my own way, while combining transmission and upcycling.
I hope you will enjoy discovering my story, my legacy. "
❤ DISCOVER MY FAMILY STORY ❤
💛 " A Trousseau story in Marseille since 1901 " 💛
My family heritage
Maison Flore is all about celebrating heritage and roots. It all started with Marie, Flore's great grand-mother. In 1901, at the age of 19, she joined relatives in Marseille with nothing but the skills of embroidering trousseaus that her mother had passed on to her. There she met my great-grandfather in the Vauban district and moved into the family home, where she launched her modest "Maison de Broderie" for the inhabitants of the district the same year.
The poetry of Monograms
From the old French word "trousser" which meant "to pack", the trousseau was intended to accompany women in their new life as a young bride. Made up of sheets, household and body linens, all these pieces were hand-embroidered, by women and for women, with the initials of their owner; an indelible trace, both practical and poetic, making this take-home trousseau a family treasure traditionally preserved to be passed on.
❤️ "The Trousseau, an everlasting women story" ❤️
From the moment it was launched, the small business quickly took off in the neighborhood. At that time, hand embroidery was a craft that could now be delegated to professionals. Many people came to entrust their family linens to Marie's expert hands. Strengthened by this success, she perpetuated the family tradition and passed on all her knowledge to her daughter Berthe, my grandmother, who in turn became a renowned embroiderer for many families over the years.
Upcycing & Transmission
Fascinated by this family heritage that my mother took care to pass on to me, I have long dreamed of reviving these incredible monogrammed sheets, antique linens, handkerchiefs, collars, laces or even hand-embroidered bags. They inspire me every day to give our wardrobes an extra soul through feminine and timeless lines, a contemporary trousseau made of pieces destined to be collected, cherished and one day passed on as a legacy.
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