GREEN COUTURE


Fashion today is all about non-sense. After many years in fashion trying to fight against fashion silly rythms and disrespectful processes, Flore Mouren, the founder and designer, decided to give real couture and soulful savoir-faire their righful place by founding Maison Flore.

ITEMS WITH EXTRA SOUL

We believe that monograms and precious handmade artworks are forever. More than clothing, Maison Flore crafts soulfoul and poetic items. Made to last and be passed on to the next generation as antique trousseau were passed on from mother to daughter, they are a true witness of History and savoir-faire, with a unique story behind each piece of fabric, that we can't wait to share with you. Carry the story beyond and make it your own !

ITEMS WITH EXTRA SOUL

We believe that monograms and precious handmade artworks are forever. More than clothing, Maison Flore crafts soulfoul and poetic items. Made to last and be passed on to the next generation as antique trousseau were passed on from mother to daughter, they are a true witness of History and savoir-faire, with a unique story behind each piece of fabric, that we can't wait to share with you. Carry the story beyond and make it your own !

SLOW SAVOIR-FAIRE

Crafting a green couture is our mission. Each clothing is handmade by Flore with great care and attention to details. Her process includes designing, materials sourcing, pattern-making, cutting out and crafting limited editions and on demand pieces. In order to avoid any waste of fabrics and in addition to our made-to-order options, she works many hours on special patterns that can adjust to many sizes thanks to pleats and drawstrings.

REBIRTH & RELIVE

Inspired by her grand-mothers' work, Flore chose to give a new life to abandoned treasures. She sources local refined vintage trims and textiles as monogramed sheets or linen, laces and collars, all made of amazing sustainable materials from 1900's to 1960's. They are 100% made of cotton, linen or metis, a cotton/linen blend. These precious materials, soft and solid at the same time, are repurposed or reworked with new embroideries or mixed with high quality fabrics. All fabric scraps are kept to create pouches, that can be used as bulk bags, but also new materials we plan to developp soon.

REBIRTH & RELIVE

Inspired by her grand-mothers' work, Flore chose to give a new life to abandoned treasures. She sources local refined vintage trims and textiles as monogramed sheets or linen, laces and collars, all made of amazing sustainable materials from 1900's to 1960's. They are 100% made of cotton, linen or metis, a cotton/linen blend. These precious materials, soft and solid at the same time, are repurposed or reworked with new embroideries or mixed with high quality fabrics. All fabric scraps are kept to create pouches, that can be used as bulk bags, but also new materials we plan to developp soon.

THOUGHTFUL SOURCING

Beyond upcycled antique materials, what's in your clothes ? Flore chose to combine her vintage treasures to high quality and exclusively 100% natural fabrics as silk or Gots certified organic cotton, coming from french or european existing stocks, to reduce new production to the minimum. Even our sewing thread is made of organic cotton. If we need to produce new materials as customised ones, we only selects "Patrimoine vivant" labellised or human scale local companies. Nowadays, only our woven labels are polyester, because of the small quantities we developp, but we are already looking for other options 💪

LOCAL COUTURE

Our green couture is 100% Made in France ! Flore herself sews every item for you in our parisian workshop-boutique, out of the actual non-sense fashion rythms. For ponctual wider orders, she also partners with independant seamstresses and small manufacturing workshops, all based in France and who she asks to personnally sign an authenticity certificate. Only a few pieces will be available in our boutique and selected stores to let our clients discover in real life our savoir-faire.

LOCAL COUTURE

Our green couture is 100% Made in France ! Flore herself sews every item for you in our parisian workshop-boutique, out of the actual non-sense fashion rythms. For ponctual wider orders, she also partners with independant seamstresses and small manufacturing workshops, all based in France and who she asks to personnally sign an authenticity certificate. Only a few pieces will be available in our boutique and selected stores to let our clients discover in real life our savoir-faire.

TRANSPARENT & TIMELESS

As everlasting antique trousseau, Flore only works on timeless and slow conceived items, focusing on made-to-order process. No more collection, no more season, only different lines. From Timeless line with a daily vibe, to Treasure line made of numbered limited editions up to one-of-a-kind items due to the completely unique vintage textile it is made from, all our items are totally Traceable. Each story is captured in a QR Code woven label, where you can get all the materials origin, manufacturing steps and details behind, whenever you need and wherever you are.