Maison Flore Paris


Previous Owner : Alvina
Year of Fabrication : Circa 1910
Origin : Gers, France

This one-of-a-kind collar is a beautiful family heirloom that was just waiting for many years to live a new life. This treasure is a true tribute to the outstanding savoir-faire of Trousseaux embroiderers, women heritage and forgotten french craft(wo)manship.
The little hidden story : Alvina had to tidy her grand-parents' family home during her summer vacation. She suddenly found this lovely collar, that surely was in its closet for a very long time. She immediately asked us to take care of it !

Origin : Italy

We chose to mix our antique treasures with high quality deadstock silk coming from a renowned italian company.

The fibre is coming from China and then spun, weaved and dyed in Bologne. We are proud to upcycle this beautiful savoir-faire, while we do not produce any new fabric at all. No need to waste energy and ressources to create new materials, we already have the best in hands !

Cherry on the cake, all our treasures are manufacted with 100% Gots certified organic cotton weing thread.

We chose to use a solid and biodegradable natural fibre to sew our pieces in order to make as sustainable and planet friendly as possible.

The fibre is fully traceable, coming from Egypt and then spun and dyed in The Netherlands by a company founded in 1970, still remaining family owned ! They manufacture all their threads in Europe and care about the safety of their employees and the environment.

Each Maison Flore piece is 100% Made in France.

This treasure has been crafted from A to Z in Paris with care by Flore and her local seamstresses in our atelier-boutique located in the Marais district.

Yes, it's french couture baby !

Maison Flore is all about celebrating heritage, roots and Trousseau !

It all started with Marie, Flore's great grand-mother, who was a Trousseau embroiderer in Marseille. In 1901, at the age of 19, she launched her modest "Maison de Broderie" for the inhabitants of her district. She then passed on her know-how to her daughter Berthe, who did the same with her daughter Josiane.

From the old French word "trousser" which meant "to pack", the Trousseau was intended to accompany women in their new life as a young bride. Made up of sustainable and solid bedsheets, household, body linens and many other pieces, all these treasures were collected and hand-embroidered, by women and for women.

Fascinated by this precious family heritage her mother took care to pass on to her, Flore has long dreamed of bringing back to life these outstanding materials and launched Maison Flore to carry on her maternal story.

Hand wash or Cold gentle machine wash 

Iron with soft iron