After launching online in September 2020, Flore presents Maison Flore exclusively for the famous parisian department store Le Bon Marché Rive gauche for Spring Summer 2021 season, in a delicate and poetic pop-up store with a fresh and authentic countryside vibe.
SIGNATURE & EXCLUSIVE ITEMS
Frilly placemats, romantic cushions, refined blouses and lovely napkins are part of this upcycled collaboration. Unique treasures, exclusive pieces and a special selection of our signature items, 100% handmade in Paris by Flore for Le Bon Marché Rive Gauche.
Maison Flore is a Trousseau story in Marseilles since 1901. It all started with Marie, Flore's great grand-mother, who was a Trousseau embroiderer in the Vauban neighbourhood, just like Berthe, her daughter, will be after her. Fascinated by this precious craft(wo)manship passed on from one generation to the next, she have long dreamed of sharing and bringing back to life in her own way this amazing savoir-faire left in oblivion.
" MAISON DE COUTURE, MAISON DE BRODERIE "
As a tribute to her family history and her inherited "Maison de Broderie", Flore carries on her maternal legacy by crafting a contemporary Trousseau made of upcycling and heritage, through timeless and feminine lines. Based on green and local couture, this everlasting poetry-to-wear with an extra soul is destined to be collected, cherished and one day passed on through generations, just like antique trousseaux were passed on from mother to daughter.