E-Carte Cadau Maison Flore
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MAISON FLORE
" Celebrate, Contemplate, Sublimate "
Founded in September 2020 by Flore Mouren and launched at Le Bon Marché Rive Gauche, Maison Flore is a poetic manufacture celebrating intergenerational transmission by upcycling antique Trousseaux bedsheets and precious treasures into feminine and timeless lines in its parisian atelier-boutique.
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BEHIND THE LABEL
" MAISON DE FAMILLE, MAISON DE FEMMES "
Maison Flore is a Trousseau story in Marseilles since 1901. It all started with Marie, Flore's great grand-mother, who was a Trousseau embroiderer in the Vauban neighbourhood, just like Berthe, her daughter, will be after her. Fascinated by this precious craft(wo)manship passed on from one generation to the next, she have long dreamed of sharing and bringing back to life in her own way this amazing savoir-faire left in oblivion.
" MAISON DE COUTURE, MAISON DE BRODERIE "
As a tribute to her family history and her inherited "Maison de Broderie", Flore carries on her maternal legacy by crafting a contemporary Trousseau made of upcycling and heritage, through timeless and feminine lines. Based on green and local couture, this everlasting poetry-to-wear with an extra soul is destined to be collected, cherished and one day passed on through generations, just like antique trousseaux were passed on from mother to daughter.
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