Maison Flore x Willlemien

From Paris to London ūüĆľ

In December 2020, Maison Flore & the londonian artist Willemien Bardawil launched their artistic collaboration into a poetic and delicate association, exploring transmission, heritage and craft(wo)manship.

Poetic & Limited editions

Two illustrations, inspired by Flore's grand-mother on a picnic day, are painted by Willemien in London, while a lovely scallop collar blouse and three cute accessories, inspired by Willemien's flowers, are hand embroidered and manufactured with upcycled antique bedsheets by Flore in Paris.

Celebrating frendship & sorority

This delicate collaboration lead to a true friendship between Flore & Willemien, who wish to pull the thread of their common values and inspirations into new chapters to come.

BEHIND THE LABEL

" MAISON DE FAMILLE, MAISON DE FEMMES "

Maison Flore is a Trousseau story in Marseilles since 1901. It all started with Marie, Flore's great grand-mother, who was a Trousseau embroiderer in the Vauban neighbourhood, just like Berthe, her daughter, will be after her. Fascinated by this precious craft(wo)manship passed on from one generation to the next, she have long dreamed of sharing and bringing back to life in her own way this amazing savoir-faire left in oblivion.

" MAISON DE COUTURE, MAISON DE BRODERIE "

As a tribute to her family history and her inherited "Maison de Broderie", Flore carries on her maternal legacy by crafting a contemporary Trousseau made of upcycling and heritage, through timeless and feminine lines. Based on green and local couture, this everlasting poetry-to-wear with an extra soul is destined to be collected, cherished and one day passed on through generations, just like antique trousseaux were passed on from mother to daughter.